Recording

Vercel x Shopify: Headless Commerce, Explained for Merchants

Shopify, Vercel and JIBE on what headless really means for a Shopify brand: what changes, what stays with Shopify, when it is worth the added complexity, and when it is not. In June, Shopify and Vercel announced a partnership, and Shopify opened up Hydrogen as open source. Steve Krueger (JIBE) sat down with Matt Hickey (Shopify) and Patrick Williams (Vercel) to talk through what that means for merchants weighing a headless build, in plain terms, including when it is the wrong call.